At Africa No Filter, we know that narrative matters.

Narratives are often described as a collection or system of related stories that are articulated and refined over time to represent a central idea or belief.

The prevailing stereotypical narrative of Africa as the continent of poverty, disease, conflict, poor leadership and corruption is outdated.

We need more stories that inspire hope and pride. Stories that show we are a creative and innovative people, and that we have agency because we are so much more than the stereotypes we have been sold.

It takes a village to build a continent. You can play a role in helping us shift narratives about Africa because until lions learn to write, hunters will tell their stories for them.