Nnenna Onyewuchi

Nnenna Onyewuchi is the co-founder and director of strategy of Yellow Brick Road, a full-service communications agency based in Lagos. She has over 20 years’ experience across a variety of creative disciplines including advertising, experiential marketing, film production and pay-tv.

Nnenna is a fierce believer in the power of stories to move hearts, change minds and shift the world. She started her career in New Business at McCann Erickson, New York and rose to the position of vice president.

She returned to Nigeria in 2004. Since returning to Nigeria in 2004, Nnenna has held positions at Chris Parkes Marketing Solutions, Small World Media, HiTV and TBWA/Concept. She joined ZK Advertising in 2007. In 2011, Nnenna and her partners took it over, rebranding it and growing it into one of Nigeria’s most respected agencies.

Nnenna is deeply committed to the progress of African people, communities and economies. She sits on the board of several companies and is chairperson of the board of WAVE, a non-profit working to solving youth unemployment in the West Africa.